United Front for Albury CBD Promotion
19 June 2018
As an attractive, dynamic and memorable place, the Albury CBD offers diverse and high-quality retail, food, entertainment, health, personal and professional services. The AlburyCBD campaign launched by Albury Northside Chamber of Commerce in March this year aims to promote the Albury CBD as a major retail, commercial and cultural regional centre.
The Chamber’s Acting General Manager, Carrick Gill-Vallance says, “The Albury CBD is the region’s urban hub, it has an authentic and distinct offering and we want to spread the word”,
“The walk-ability, the great mix of services, retail and hospitality, coupled with the well-designed public spaces really encourage social interaction” he said.
AlburyCBD was borne from the Albury Retail Sector Development Strategy, developed by AlburyCity in 2015. It’s a modern, sophisticated campaign which is the product of significant planning and development by the Chamber, with consultation across many stakeholders and consideration of a complex product offer. It aims to provide businesses in the Albury CBD with a united voice when going out to market, as well as the cost and efficiency savings evident from collective marketing campaigns.
With a membership buy-in, Albury CBD operators can get significantly more bang for their advertising buck as a result of the combined resources, and are also to a degree, spared some of the work in terms of market research and monitoring.
There’s strong momentum building for the campaign with the launch of the AlburyCBD website. The site aims to promote Albury CBD as a premier regional precinct offering a one stop shop for everything Albury CBD.
Chair of AlburyCBD and owner of The Essential Ingredient, Barry Young says “We’re pushing to build the AlburyCBD campaign through a digital presence including the website and social media”,
“It’s a part of a broader marketing campaign which will include local area activation and increase in the visibility of local businesses,” he said.
With their sights firmly set on providing greater exposure for Albury and attracting visitors to the region, the team at the Albury Northside Chamber of Commerce are keen to see the AlburyCBD campaign deliver for its members.
Visit www.alburycbd.com.au for more information.